John Mack - Newtown Supervisor
Newtown Township Police Department Adds Nextdoor to Its Social Media Outreach Program

Newtown Township Police Department Adds Nextdoor to Its Social Media Outreach Program

This morning, I was surprised to see this in my email inbox from Nextdoor:

Actually, I should not have been surprised because the Police Department has an excellent FB page as well as Twitter and Instagram accounts! Kudos to Sergeant Lupinetti, who manages these accounts.

About Nextdoor

Nextdoor is a social networking service for neighborhoods. Nextdoor members can post notices, events, and topics for discussion and/or feedback from other members. Members submit their real names and addresses and other information in their profiles. Posts made to the website are available only to other Nextdoor members living in the same neighborhood, hence the name “Nextdoor.”

Typical platform uses include neighbors reporting on news and events in their "neighborhood" and members asking each other for local service-provider recommendations. It can also be used to post events and other notices of interest to members such as this post I made about the impact of the Township’s Pollution Reduction plan on Roberts Ridge Park:

This resulted in residents attending a Board of Supervisors meeting and submitting comments on the plan for the park. As a result, the plan was changed (read “Newtown Revises Pollution Reduction Plan After Hearing Resident Comments”) and a new group, “Friends of Roberts Ridge Park” (see the FB Group) was formed with a goal to plant native trees in the park to augment the well-maintained meadow area approved by the Township.

It’s a shame that Newtown Township does not have any official social media presence. Of the 53 local government websites studied by the Bucks County Courier Times, 35 (66%) had active Facebook pages, 25 (47%) were active on Twitter and 13 (25%) had YouTube channels.

Social Media Used by Selected Local Municipalities

Because Newtown does not have its own Twitter account or Facebook page, it must rely upon the Police Department whenever it would like to reach out to citizens via social media. Recently, for example the NT Police Twitter account posted this notice for hiring a Township Recording Secretary:

Although the NTPD Twitter account has over 3,100 follows, the majority of these followers are other police departments, law enforcement agencies, police officers and their families, school districts, etc. Consequently, posting to this account is not the best way to reach a significant number of ordinary law-abiding citizens of Newtown.

Now that the NTPD is posting to Nextdoor (see the Departments Nextdoor profile and list of posts here), I am sure their messages will more likely be received and read by the citizens they are intended to reach.

Further Reading: "My BIG Idea: Openness, Transparency & Better Communications"

Posted on 28 Jun 2019, 01:36 - Category: Police

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